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Try to think like your customers.
Never reach for your mouse before thinking about your customers. Put yourself in their shoes. What do you think they would do to find what they were looking for online? Where would they go? Which search terms would they be using?
You could research a little, too, and try searching for your type of business. Who do you come across? How does their website look and work? You can learn a lot simply by looking at competitors websites and seeing what else is out there. |
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Your website is a 24/7 virtual shop window.
The obvious way to start online advertising is with a website designed for your business. It doesn't have to be fancy though. It could be as simple as a single page with key information such as your name and contact details, plus a brief description of what you do. Or it could be as advanced as taking - and processing - orders online. Designed well, your site will be the centre of your online activity. At PokeInTheEye website design it's our job to make sure your website gives potential customers the best impression of your company. |
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If customers can't see you, they can't buy from you.
Once your website design is up and running, it's useless, unless people can find it. Because 80% of us use search engines to find what we're looking for, your website design must be search engine friendly. If it's not, the likes of Google™ won't pick it up when a customer searches for your type of business. Lots of companies would love to appear on major search engines, but don't have the time or skill to make it happen. PokeInTheEye website design are experts when it comes to search engine optimization. And because we know how your customers search, we can build you a site that's cleverly designed with the search words that your customers will use. This will help you appear higher up the search listing results than your competitors.
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Know exactly what your customer wants.
Don't think that your business website needs every single fact in detail of your company. Its far more important to be concise and give your customers the information they really need especially if your are a local business. A website design with too much information may lead your customers away from your website and onto lower rated competitors websites instead. Are your contact details prominent? Would a video or photographs on your website encourage people to visit your office, workshop or showroom? |
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Keep your site fresh.
There is nothing worse than a website that's out of date and poorly maintained. Websites must be kept fresh with updated information and making sure any time-limited offers or promotions are taken off after they've expired. Search engines favour websites that regularly update content. PokeInTheEye Website Design will be happy to keep on top of your website design and content. |
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Save with E-Mail.
How much does your business spend on post per year? E-mail is a low cost alternative and can be very effective too. Could you replace a bulky product brochure or catalogue with an e-mail version? You could also promote your next offer by e-mail and with PokeInTheEye's website design packages you will have your own personalized e-mail accounts such as YOURNAME@YOURBUSINESS.COM. Its easy to do and with a click of a button you could send a message, newsletter or promotion to every customer within Lanarkshire! Just don't forget to get your customers e-mail addresses from them (and remember to ask permission to contact them in this way.) |
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Advertise your website.
Do your customers know that you have a website? Try having your website address on your shop door or window. Your car. Your stationery. Till receipts. Promotional material - in fact on everything and anything your customer is likely to see. You may not see an immediate impact, but eventually your customers will come to associate your website address with your business.
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